Northbound Supply
Build — 2025
+34%Conversion rate, trade accounts
A workwear catalogue rebuilt for people wearing gloves
Rebuilt a 4,000-SKU workwear store on Shopify Plus around how trade customers actually shop.
View case studyShopify Plus buildsMigrationsGrowth
Commerce that earns its keep.
We design and build Shopify storefronts for brands that treat commerce as a product, not a channel. Fewer decorative ideas, more revenue.
120+
Shopify stores launched
$400M
Annual client GMV
11 yrs
Building on Shopify
4 regions
Trading across ANZ, UK and US
What we do
Six ways we work with brands on Shopify.
Shopify Plus Builds
New storefronts built on Shopify Plus, from architecture to launch.
What's included
- Information architecture and sitemap
- Custom theme built on Shopify Plus
- Merchandising and content modules
- Third-party app integration
- Launch plan and post-launch support
Platform Migration
Move from Magento, BigCommerce or headless onto Shopify without losing ground.
What's included
- Platform and data audit
- Catalogue, customer and order migration
- Redirect mapping and SEO preservation
- Operations and fulfilment rewiring
- Parallel-run and cutover plan
Conversion Optimisation
Research-led changes to the paths that carry the most revenue.
What's included
- Analytics and funnel review
- Session and heatmap analysis
- Prioritised opportunity backlog
- Test design and build
- Results reporting
Ecommerce Design
Storefront design and design systems that scale past launch day.
What's included
- Design system covering colour, type, spacing and grid
- Desktop and mobile designs for every template
- Merchandising and campaign modules
- Accessibility review
- Design handover documentation
B2B and Wholesale
Trade portals, price lists and account ordering on the same platform as retail.
What's included
- Company and account structure
- Customer-specific pricing and catalogues
- Rapid reorder and quote flows
- ERP and inventory integration
- Sales team enablement
Ongoing Growth
A retained team for the roadmap that starts after launch.
What's included
- Quarterly roadmap and prioritisation
- Development sprints
- Peak trade readiness
- Performance and platform maintenance
- Monthly reporting
Trusted by brands like
NorthboundHarbour & CoMeridianPell & GrovefieldnoteAtlasSaltmarshostro
Selected work
Projects, and what they returned.
Track record
Outcomes, not open-ended projects.
120+
Shopify stores launched
$400M
Annual client GMV
11 yrs
Building on Shopify
4 regions
Trading across ANZ, UK and US
In their words
What clients say once the launch dust settles.
“They treated our catalogue like an operations problem, not a design problem. That is why the launch held up through our busiest quarter.”
Alex Brennan · Head of EcommerceNorthbound Supply
Read the case study“The design system is the part we did not know to ask for. Two years on, our team is still building pages with it.”
Priya Raman · Brand DirectorHarbour & Co
Read the case study“We migrated two storefronts and a wholesale channel without a single day of lost trading. That was the whole brief.”
Tom Wickham · Digital LeadMeridian Outdoor
Read the case study“They told us which of their own ideas had not worked. That is rarer than it should be, and it is why we kept them on.”
Sinead Walsh · FounderPell & Grove
Read the case study“Subscriptions used to be the part of the store we apologised for. Now skipping a delivery takes one tap, and people stay.”
Jordan Ellis · Co-founderFieldnote Coffee
Read the case study“Our Monday drops used to take the site down. The last three sold out in minutes and nobody had to stay up watching a dashboard.”
Hana Okafor · Ecommerce ManagerAtlas Athletic
Read the case study“Six months into the retainer they know our trading calendar better than some of our own team. Peak was the calmest we have had.”
Daniel Moore · Head of DigitalKestrel Home
How we work
Four steps, no surprises.
Every engagement runs the same way, whether it is a six-week optimisation sprint or a full replatform.
Understand
We start with your numbers and your operations, not your competitors. What is actually costing you revenue is rarely what the brief says.
Decide
We agree the structure, the scope and what we are deliberately not doing, before any design work starts.
Build
Design and development run together in short cycles, against real catalogue content rather than placeholder art.
Keep going
Launch is the start of the measurement. We report on what shipped and what it returned, including the things that did not work.
Start a project
Tell us what you are trying to fix.
A few lines about the store and the goal is plenty. A thirty-minute call is usually enough to know whether we are the right fit. No deck, no discovery fee.